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Money Roll Flasher - 11" - Rainbow CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ba...

Money Roll Flasher - 8-1/4" - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium...

Money Roll Flasher - 11" - Pearl Blue SkeletonGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Prem...

Money Roll Flasher - 11" - Razzle DazzleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ba...

Sarda™ 22 - Silver Blue MackerelBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sa...

Money Roll Flasher - 8-1/4" - Rainbow CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium...

Money Roll Flasher - 11" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Prem...

Sarda™ 22 - Purple MackerelBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ ...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wound...

CountDown® Magnum® Elite 185 - 7" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Silver MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Woun...

CountDown® Magnum® Elite 185 - 7" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-M...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Woun...

X-Rap® Magnum® 30 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap®...

X-Rap® Magnum® 20 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap®...

3-1/4" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from al...

2-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apar...

2-1/4" Dipsy Diver - Clear/Clear Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from...

Mechanical Fish GripperQuickly and easily lift and weigh your catch with one hand. Pull open jaws, slip over the toothiest fish, and lift and accu...

X-Rap® Magnum® Xplode 130 - MulletThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS bod...

Elite Scissors - 7"Armed with high-performance, lightweight Cerakote® coating which protects against abrasion, corrosion, and UV rays. The Elite S...

832® Advanced Superline® Braid - 30lb - Ghost - 150 ydsSufix® 832® Advanced Superline® is the strongest, most durable small diameter braid on the ...

832® Advanced Superline® Braid - 6lb - Low-Vis Green - 300 ydsSufix® 832® Advanced Superline® is the strongest, most durable small diameter braid ...

X-Rap® Magnum® 20 DoradoThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset d...