Hunting & Fishing - Hard & Soft Baits

X-Rap® Long Cast 5-1/2" - Blue MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heav...

X-Rap® Saltwater 5-1/2" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude ...

Money Roll Flasher - 8-1/4" - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Prem...

Husky Magnum 25 - 6-1/4" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, inter...

X-Rap® Saltwater 4-3/4" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits ar...

Husky Magnum 15 - 5-1/2" - Silver Blue MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, ...

X-Rap® Saltwater 4" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude thes...

Money Roll Flasher - 11" - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ba...

Money Roll Flasher - 8-1/4" - Pearl Blue SkeletonGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph P...

Money Roll Flasher - 8-1/4" - 2 Face UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium bal...

Money Roll Flasher - 8-1/4" - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium...

Money Roll Flasher - 11" - Glow BiohazardGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium b...

Money Roll Flasher - 11" - 2 Face UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball b...

Money Roll Flasher - 11" - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium...

Money Roll Flasher - 8-1/4" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph P...

Money Roll Flasher - 11" - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ba...

Money Roll Flasher - 11" - Rainbow CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ba...

Money Roll Flasher - 8-1/4" - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium...

Money Roll Flasher - 11" - Pearl Blue SkeletonGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Prem...

Money Roll Flasher - 11" - Razzle DazzleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ba...

Sarda™ 22 - Silver Blue MackerelBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sa...

Money Roll Flasher - 8-1/4" - Rainbow CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium...

Money Roll Flasher - 11" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Prem...

Sarda™ 22 - Purple MackerelBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ ...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wound...

CountDown® Magnum® Elite 185 - 7" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Silver MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Woun...

CountDown® Magnum® Elite 185 - 7" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-M...

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Woun...

X-Rap® Magnum® 20 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap®...

3-1/4" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from al...

2-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apar...

2-1/4" Dipsy Diver - Clear/Clear Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from...

X-Rap® Magnum® Xplode 130 - MulletThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS bod...

X-Rap® Magnum® 20 DoradoThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset d...

X-Rap® Magnum® Xplode 130 - ClearThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body...

30' Jet Driver - Clear UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...

X-Rap® Magnum® 15 Blue SardineThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its pr...

Tuna Catcher Rigged 5 - 5.5" - Black KnightFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial f...

3-1/4" Dipsy Diver - Clear/Clear Bottom UV Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart f...

2-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apa...

20' Jet Driver - Silver CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxe...

X-Rap® Magnum® Xplode 170 - DoradoThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS bod...

X-Rap® Magnum® Xplode 170 - Blue SardineThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled A...

X-Rap® Magnum® 15 Purple MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its...

X-Rap® Magnum® 15 Hot HeadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset...

X-Rap® Magnum® 20 Hot HeadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset...

3-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apar...